Importance Of Area SEO Strategies for Business

Importance Of Area SEO Strategies for Business

Localized searches on search engines are becoming more and more widespread within the Area SEO community. Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory and search and search alphabetically for the business you would like to find.
Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be seeking a business but information. When they search online they may end up finding area seo content within a page full of information that they are searching for and end up using or contacting the business because it is where they located their pertinent area seo information.

Out comes the search engine philosophy of Localized Area SEO. A potential customer opens his or her favorite search engine and types in their city, state county or zip and the business type or information they are searching for. Based on this it is important to see how a company must be optimized for their local seo area. If they are not listed in the search engines on the first page and are not marketed for their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher online. Regardless of the business type model it has become required to be found online when someone is searching.
There are also at least two types of possible searches and results being found online these days. The customer is either looking for a localized search based on location or a general search based on web search. In an area seo perspective both of these are equally important. For customers searching for businesses online Localized search becomes important to be listed with directories for local businesses. When a customer searches for information based on a local area seo search web search localization becomes the key target. When customers for instance in Loveland Colorado seek to find a local Seo professional so they can meet and communicate their desires in person, they would type in Loveland SEO. The same obviously applies to all locals in the nearby area such as Fort Collins SEO. Since geographically these areas Loveland and Fort Collins are fairly close, a marketing professional would chose to target both of them equally. A localized customer in search of an seo company would not type Colorado SEO and the market is too general and would include results they would not be interested in.
For an SEO professional although it may be a national market that they strive to achieve it is equally important to be listed in their localized search so that potential local customers will be able to locate their products and know they are locally listed.
In part two of Local Area SEO we will discuss the importance of understanding the customers target market to achieve best results for Area SEO.

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Search Engine Optimization is Alive and Well

The case for search engine optimization is as strong as it ever was, it is just that as marketers we have to be getting better at it and add more extraneous parts to our online marketing repertoire.

We still have to be ever mindful of key words and keyword phrases, as well as providing excellent content that is relevant to what is being searched for. In fact the content has to be very focused upon supplying the information that an individual is actually looking for.

In addition to all of the SEO fundamentals that we know must be in the mix, the web page is becoming the final destination for other marketing techniques as well. It is the destination for Facebook and other social media venues, as the social media side of things give great information and interactions directly with potential customers.

Once customers buy into your Facebook page posts, it is just a matter of linking to your home page for even more detail about what the customer is looking for. The same idea would work for Twitter, Pinterest and Instagram. Please feel free to check out our Loveland SEO Facebook page and our Digital Epidemic yelp page and even a YouTube video.


It is now apparent that a desktop or laptop is not enough to promote your website, as it has been found that as much as 60 to 70 percent of all online searches are being conducted from mobile devices, such as iPads, smart phones and tablets. This being the case, it is incumbent upon those who work with SEO to be sure that our software permits our website to be seen on the mobile devices, and many still do not allow that extra visibility.

As is evident, the entire process is being woven together into one cord with many strands blending into a major effort. Yes it is still important to get back links, but now if they are not relevant to the topic of your website, you can actually be penalized.

It can be even more important to have traffic coming from as many different sources as possible, from Facebook, Twitter, other blogs and websites, as well as organic sources. People are looking for many things all day long and many of them are on the go at work, shopping, or just browsing around.

A good example is the story of the family who is out shopping on a Saturday morning and in late morning, they begin to get hungry, so they do a search from their smart phone for a family restaurant in the area, and bingo – they find you, as that is what you do. If you had not been set up to receive mobile searches, that would have been a customer that you would have missed out on.

We live in a world that is constantly changing and in the promotion department more and more is being done online. When a business can align the website with the social media and pull in customers from both areas, they are achieving a high percentage of a customer base in a certain area, and since much of that traffic is targeted efficiency factor goes way up and so do profits.